the science of planning

When we get together to plan your company's presence on the Internet we come to the table with knowledge and expertise to get the site together and accessible to your potential customer. What we do not bring with us is a preconceived notion of what your message and purpose are. You know your business better than we could ever hope to. After all, it is your business. You have made it what it is.

We are there to help you make more of it. The best resource to help us do that is you.

You need to decide who on your staff can contribute useful input to the planning of your Web presence and get their participation. You might draw from your sales, management, marketing department, or even production, the important thing is that, whomever you choose, they know your company's products and services. If they have a genuine enthusiasm for the product, so much the better. Their input will help to streamline the site creation process.

the process

Building your site is deserving of the same care and attention to detail that you have given to building your business. There are Web design firms that promise you a four page starter site in three business days. We will not make that promise. We do not do "[INSERT BUSINESS NAME HERE]" sites.

The process of planning your company's Internet presence is critical to staying within your budget constraints. Summarizing the process, it consists of four basic steps.

plan to promote

Another, often neglected, portion of the planning process rests with you. You need to plan to have your Web page address and a general company e-mail address included on anything that leaves your offices. This includes, letterhead, product labeling, invoices, and business cards, as well as any print advertising you put out.

Once the planning is complete, we move to the next phase, content generation. Click on the link at left or below to learn more about how we produce the content for your site.