getting your message out there

When we have your site design and content put together in a way that optimizes its effectiveness, the next step is to place it on the Internet. We recommend that you place your company's site with a reputable, established, hosting firm. These companies already have the hardware, software and technical expertise in place to host your site. Additionally, there are a large number of these firms competing for your business. This keeps your costs down.

Some hosting firms are better than others and mistakes can be costly. We have done the leg work for you on this point. By using a variety of resources, up to and including placing sites with a variety of hosting firms, we have found some great ones. Those that we use provide an exceptional service at a very reasonable cost. Depending on your company's requirements, the cost will usually be less than $300.00 per year for a full service package.

keep it new

Once you have your site out on the Internet you need to give people a reason to come to it. Often. Maintaining your site is one of the most critical parts of its exhibition. Depending on anticipated, and desired, traffic to your site you may want to apply updates on a monthly, weekly, or even daily basis.

This does not necessarily mean that you will have to hire new staff or create a new department at your company. Many of these functions can be automated using common readily available "back end" software.

deciding what will work

How and what you maintain on your site is something entirely dependent on the structure and purpose of your site. If your site is an e-commerce site the demands are very different than those posed by an informational site. We will do our best to advise you on what sort of maintenance you will have to do to keep your site fresh and attractive.

There is a set of always and every time maintenance tasks that will fall to someone on your staff or ours to monitor. Yes, monitor, because, for the most part these tasks will be automated. You just have to make sure that they actually were performed as scheduled. We have provided a list of these tasks.

monitor outcomes

Keeping tabs on the activity on your site is a lot like monitoring your sales figures or cost of doing business. You watch the figures. Unlike these necessary parts of owning a business, you do not have to compile the figures. It is done for you.

One of the great features available to you for this purpose is the statistical logging software that is part of the hosting plans that we use. These programs constantly, and without complaint, monitor traffic on your site and place the information into easily understood graphs and tables for your perusal.